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The Maxi catalog reads like a who’s who of dance music. The label has been a launching pad for the careers of producers: Mood II Swing, Cevin Fisher, Naked Music NYC, Itaal Shur, Danny Krivit and artists: Daphne, Sagat, Big Muff, Judy Albanese, as well as a home for established superstars: Masters At Work, Danny Tenaglia, Roger Sanchez, Joe Claussell, Francois Kevorkian, Armand Van Helden, Byron Burke, Benji Candelario, Shay Jones, and Miss “Lady” Bunny.
Diversity and exploration have always been key elements.Maxi has always gone out of its way to find music that is unique no matter what category. “Funk Dat” by Sagat wasn’t just an international novelty pop hit, but also a satirical look at very real prejudices over a very funky beat. The sheer dancefloor bliss of Tony nominated songstress Daphne’s “Change”, “When You Love Someone” and “I Found It” where underscored by her insightful lyrics and brilliant productions by Peter Daou, Danny Tenaglia and David Anthony. Through subsidiary, Snapt Records, Itaal Shur’s Big Muff turned people out with Music From The Aural Exciter, the indescribable melting pot of electronic funk, soul, and latin blues that has been compared to The Ohio Players and Talking Heads. The Muff’s dreamy remake of “My Funny Valentine” has become a chill-out anthem.
Not that we ever take ourselves too seriously though. Maxi’s credo above all is to have fun. Imbedded in the grooves of all it’s music, is the undeniable escapism of the dancefloor. The Maxi Tracks logo is well known for it’s numerous 12 inches of pure booming energy. Our six compilations from Gag Me With A Tune to Go Deep are hour plus journeys that combine fun and fodder with the deep and heady.
The cartoon craziness of our packaging and our notorious reputation as party givers has developed Maxi into a lifestyle as well as a label. Our colorful attitude and legendary parties at large in NYC and Miami have gone down in history thus spawning the phrase “that’s very Maxi!” After all, having a blast while presenting great music is the reason Maxi was created remember – we’re dedicated to fierce dance music! It is this philosophy that has entrenched Maxi in the hearts of dance music lovers everywhere.